Reseller hosting works by allowing individuals or businesses to purchase hosting resources from a hosting provider and then resell them to their own clients or customers. Here's how the process typically works:

1. Purchase a Reseller Hosting Plan: The reseller buys a reseller hosting plan from a hosting provider. This plan typically includes a certain amount of server space, bandwidth, and other resources that the reseller can allocate to their clients.

2. Create Hosting Packages: Using the resources allocated by the hosting provider, the reseller creates customized hosting packages or plans tailored to the needs of their target market. These packages may vary in terms of disk space, bandwidth, email accounts, databases, and other features.

3. Brand and Market Hosting Services: The reseller markets the hosting services under their own brand or company name. They create a website, promotional materials, and support channels to attract potential clients.

4. Acquire Clients: The reseller acquires clients or customers who are in need of web hosting services. This may involve various marketing efforts such as online advertising, social media promotion, networking, referrals, and partnerships.

5. Set Up Client Accounts: Once clients sign up for hosting services, the reseller sets up their hosting accounts using the resources allocated to them by the hosting provider. This involves creating accounts, assigning resources, and configuring settings such as domain names, email accounts, and databases.

6. Provide Customer Support: The reseller provides customer support to their clients, assisting them with account setup, website management, technical issues, and any other inquiries or concerns they may have. This may involve providing support via email, phone, live chat, or a ticketing system.

7. Manage Billing and Payments: The reseller manages billing and payments for their clients. They collect payments from clients, handle invoicing, and ensure that clients' accounts are kept up to date. The reseller may also set pricing, offer discounts or promotions, and handle renewals and cancellations.

8. Maintain Client Relationships: The reseller maintains relationships with their clients to ensure satisfaction and retention. They may offer additional services, upgrades, or support packages to add value and build long-term relationships with clients.

9. Scale and Grow: As the reseller's client base grows, they may need to scale up their hosting resources and infrastructure to accommodate more clients and higher traffic websites. This may involve upgrading to larger reseller hosting plans, adding additional servers, or transitioning to other types of hosting solutions.

Overall, reseller hosting allows individuals and businesses to enter the web hosting market without the need to invest in expensive infrastructure or manage server maintenance and operations. It provides an opportunity to generate revenue by offering hosting services to clients while leveraging the resources and infrastructure of a hosting provider.